
VIKTORIA
ABOUT
Freelance Designer
08/2019 - heute
Branding Strategy, Conception & Corporate Identity:
Brand strategy development, stakeholder analyses, definition of clear brand values, and conception and implementation of consistent corporate identities.Visual Brand Identity:
Design of packaging and business materials that combine brand identity and functionality.Interior Design Conception:
Development of brand-oriented interior design solutions, planning of material, color, and spatial concepts.Interior Design & Project Management:
Development of interior concepts, 3D visualization & client consulting, trend scouting & market analysis,
project coordination & budget managementMaterial Research & Development:
Research, development, selection, and testing of raw materialsDesign & Technical Documentation:
Product design (footwear & leather accessories), technical drawings and product documentation, material and component list managementInterface Management:
Coordination of internal and external teams, process optimization and quality controlData & Inventory Management:
Data, inventory, and prototype management, maintenance of production plansBrand Building, Content Strategy & Content Creation:
Development of visual brand identity, creation of content strategies, planning and coordination of photoshootsWeb design & UX/UI:
Concept and design of a user-centered website for optimal product presentationContribution to the Business Plan:
Market analysis, sales strategy developmentContent creation, Visual Communication & SEO:
Development and optimization of SEO content for blogs and social media to increase reach and engagementEvent Planning & Client Management:
Course planning, client support, and proposal preparation,budget and booking controllingIntegrated Design - M. A. | 1.1
HAWK - University of Applied Sciences and Arts
09/2022 - 08/2024
Product Design - B. A. | 1.3
HAWK - University of Applied Sciences and Arts
09/2018 - 08/2022
Public Relations - B. A. | 2.0
HsH - University of Applied Sciences and Arts
10/2014 - 07/2017
General Higher Education Entrance | 1.7
Gymnasium Andreanum
2005 - 2013
Adobe Creative Cloud
InDesign, Illustrator, Photoshop, Stager, Dimension
CAD
Rhino 3D, SketchUp 3D, Homestyler
iWork & MS Office
Key Note, Pages, Numbers & PowerPoint, Word, Excel
CMS
Wordpress, Shopify, Wix Studio
Operating System
Apple, Microsoft
Ai & Others
Midjourney, Stable Diffusion, Leonardo, Procreate
German
Englisch
Italian
French
Spanish
